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Introduction
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People
OUR
PEOPLE
Callum Floyd
Ph.D
Senior Consultant
Callum has substantial
franchising and related knowledge gained from
six years intensive franchise research. During
this time Callum completed both a Master of Commerce
qualification (awarded with first class honors)
and Doctor of Philosophy (PhD) qualification with
theses focused on franchising.
His research provides
a number of unique and valuable insights of benefit
to franchisors, franchise consultants and academics.
These insights include (i) the development of
an internationally recognised model of franchise
system development, and (ii) a contingency model
evaluating the effectiveness of numerous alternative
franchising arrangements (e.g., single-unit franchising,
sequential franchising, area development, area
representation and subfranchising).
Callum's research,
articles and comments have been published in numerous
international academic journals, magazines and
newspapers, including:
- International Small Business Journal
- Journal of Marketing Education
- International Marketing: An Asia Pacific
Perspective
- Handbook of Research on International Entrepreneurship
- Franchise New Zealand Magazine
- Franchise International
- Sunday Star Times
- USA Today
Callum is also founder and editor of www.franchise-chat.com
a leading world franchise news and discussion
Internet portal, with subscribers spanning more
than 40 countries.
Callum has an international perspective, having
worked outside New Zealand for more than five
years. Notably, his role with MSL Location Services
Ltd - a global event management company - took
him to more than 35 Formula One World Championship
races and more than 13 countries.
Recently, Callum was central to the establishment
and operation of Cieffe Limited, a company marketing
and distributing advanced digital video management
and security systems throughout the United Kingdom
and Middle East. Callum has experience working
with both New Zealand-based and overseas franchisors,
franchise consultants, lawyers, and publishers.
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