Introduction | What We Do | Our People

OUR PEOPLE

Doug Scott, MBA
Consultant

Doug graduated in 2000 from the University of Waikato with a Master of Business Administration. His major project focused on the management of knowledge and intellectual property. During his studies, Doug also explored management of small and medium-sized companies, particularly franchises and alliances.

Doug’s franchise experience includes being the Franchise Manager of Camera House, one of New Zealand’s earliest national retail franchise groups and a client of Franchize Consultants. He has written franchise manuals, developed and led training, organised trade conferences, produced marketing campaigns and customer loyalty programs, and developed integrated supply alliances.

Having led his own intellectual property investment company for many years, Doug is very aware and supportive of building alliances and franchised business concepts, and of the value of intellectual property. Doug was also the Deputy Chairman of Licensing Trust for nine years.

Doug’s recreations include participation in boating, blokarting, bocce, visual arts and writing. Doug has written widely in trade and business publications and has authored three books; Knowledge Management, Knowledge Management Planning and Specialty Retailing.