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EXPORT
READINESS
Are you ready?
International franchising is tempting for many
franchisors. Overseas markets such as Australia,
Britain, USA, Canada and China are attractive
to local businesses because they are often perceived
to present huge, untapped potential - many times
New Zealand’s size.
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A key initial step in the
internationalization process is an assessment
of your export readiness. Exporting is challenging
on resources and successful exporting requires
sustained commitment over time. History
is littered with half hearted and failed
export attempts. Consequently, it is essential
you complete an honest and thorough assessment
of your readiness for exporting.
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Assessing your readiness for export requires
consideration of a number of key factors. The
following are examples:
First class and unique concept
Ideally you will have a first class business concept
that exhibits distinct [and preferably several]
unique selling propositions. Overseas consumers,
particularly those in other western countries,
such as the US are rarely starved for choice.
Care must be taken as an apparent niche may exist
for a very good reason.
Sophisticated systems
A solid infrastructure, including solid operational
and franchise management support systems and programs,
will be required to assist management and support
of existing domestic and new international operations.
Strong domestic track record
Legitimacy is valued highly by prospective international
franchisees. It is therefore important to have
demonstrated a high level of domestic success.
Abundant financial and managerial
resources
While the rewards for successful expansion are
great, successful international franchisors will
invariably tell you they required much greater
financial and managerial investment, and time,
than originally anticipated.
There are, of course, a number of other factors
that require consideration. Care must be taken
to ensure you really are ready for going off-shore.
If you are considering exporting your franchise,
talk to us today. We can not only help you with
all aspects of exporting, we can ensure your domestic
operations are optimized for future export decisions.
Contact Win Robinson on 09 523 3858 or email
(win@fcnzl.co.nz) for more information and a free
brochure.
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