MAXIMISING EXISTING RECRUITMENT LEADS
Get the most from what you got

Franchise systems depend on recruitment for growth, development and ongoing success. Franchise recruitment is therefore a vital activity for franchise system managers.

Many new franchise systems will receive only a small number of leads from recruitment activities (such as, advertisements, tradeshows, networking, brokers, public relations and seminars). And for larger, more well-known systems, only a small proportion of leads will be of high quality.

Given that generating quality franchise leads can be expensive, it is essential to maximise the potential of any enquiries you get. Consequently, your franchise recruitment strategy must be professional, well-defined, and include a quality process for handling and monitoring all leads (whether ‘hot’ or ‘not’). Furthermore, your franchise opportunity must be presented in the best possible light.

The following are some key ‘tips’ for your recruitment strategy:

Quality Message
Your recruitment materials should not only look good, they must contain quality content. Your brochures should start with a brand story that is compelling on a logical and emotional level. The message also needs to portray what separates your business from others at both the consumer and franchise level.

Quality Recruitment Materials The quality of your recruitment materials should befit your opportunity and the expectations of your ideal franchisee profile. If new franchisee entry costs total $2-300,000 – the materials should reflect this. Don’t scrimp and save here. Make sure your recruitment materials are drafted carefully, properly, and in a manner that will be attractive to recruits. And get them professionally printed. Don’t try to save money by doing it yourself – it will show.

Quality Process
Prospective franchisees will judge you and your franchise system on how you manage their franchise enquiry. Your recruitment process must be efficient and professional. And for maximum performance, your recruitment process should comprise multiple stages – with both parties providing increasingly detailed information overtime.

A quality franchise recruitment strategy will be vital for your success. Call Franchize Consultants (09 523 3858) today to help improve your recruitment function.

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