INTERNATIONAL FRANCHISING
Exporting your business or franchise system

More and more New Zealand franchisors and [indeed] non-franchised business are investigating exporting their businesses in a franchised or licensed format.

Overseas markets are attractive to local businesses, as they are often perceived to represent huge, untapped potential - many times New Zealand’s size. For example, Australia has more than five times New Zealand’s population.

Britain is similar in size to New Zealand but exceeds its population by a multiple of 15. The United States of America is much larger again – and each of the aforementioned countries have per capita income much greater than New Zealand.

Harnessing the potential of these and other overseas markets is an exciting prospect. Yet the prospect also presents a complex set of problems, challenges and hurdles (particularly financial) that require addressing in a methodical and structured way.

Examples of absolutely critical high-level considerations include:

• Assessing your operation’s readiness for export
• Researching and ranking target countries for export
• Determining the feasibility of international entry
• Determining an appropriate international entry plan
• Determining the appropriate franchised organizational form and commercial structure

There are obviously many additional considerations (with each containing numerous sub-considerations).

In forthcoming Franchise Bulletins (interspersed with other topics), we will explore a number of issues relating to international franchising.

In the meantime, if you would like more information on how to franchise your business off-shore, please contact Franchize Consultants (NZ) Ltd for a free brochure and additional exporting literature. Contact Win Robinson on 09 523 3858 or email (win@fcnzl.co.nz)

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