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INTERNATIONAL
FRANCHISING SERVICES
We provide essential services for anyone considering
international franchising.
Success in one context
does not guarantee success in another. There are
large numbers of important factors that need to
be considered. Our services and advice cover both
importing and exporting franchise systems.
Exporting Franchises
Many of New Zealand's high performing franchises
can be modified with great success for markets
with larger populations. Taking your franchise
offshore, however, requires prudent and careful
planning. Many overseas countries have strict
franchising laws to comply with. And differences
in key areas like population size, dispersion,
levels of competition, mean changes must be made
to the franchise structure and strategy.
In addition to our
own internationally experienced consultants, we
are members of a worldwide network of franchise
experts. As a consequence, we are able to work
with you on any offshore franchising project.
Contact us now to arrange a time to discuss your
particular needs.
Importing Franchises
A foreign franchise format cannot usually
be successfully transferred to the New Zealand
environment without some modification. Even franchise
formats from Australia (which many consider an
identical market) need considerable review before
entering New Zealand.
Some excellent Australian
franchise systems have failed spectacularly in
New Zealand precisely because they did not adapt
to the local market. For example, some clauses
common in Australian franchise agreements are
not acceptable to prospective New Zealand franchisees
- which in turn has a negative affect on franchise
sales. Incorrect assumptions or oversights are
also commonly made relating to the New Zealand
market. In particular, mistakes are often made
structuring territories, due to New Zealand's
high levels of both geographic and population
dispersion.
If you are considering
importing an overseas franchise system please
do contact us. You will likely need help evaluating
the opportunity and ensuring any necessary changes
are negotiated and made to the franchise agreement
(usually a master franchise agreement) before
signing.
If you are contemplating
or involved in international franchising, please
phone +64 (0) 9 523 3858 or email
us to see how we may be of assistance to you.
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